8-Step Guide to Email Marketing During a Crisis

By Liz Willits

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.

You can’t just ignore a crisis when it’s affecting your audience. With the outbreak of the 2020 Novel Coronavirus, email communication about the virus skyrocketed.

In fact, 12% of emails sent on March 12, 2020 from AWeber’s email marketing platform talked about Coronavirus and communication about the crisis doubled.

Here are tips and examples you may find helpful.

Originally published on business2community.com March 15, 2020