Post COVID Streaming: To Pay? or Not to Pay?

By Karlene Lukovitz

45% Of Consumers Say They’ll Continue Paid Streaming Services Post-COVID

A new survey from TransUnion finds 56% of U.S. adults saying they’ve increased their use of paid streaming services since the pandemic started in March, and 45% saying that they’ll make paid services “a permanent part of their lives” going forward. 

The online survey of 2,639 consumers, statistically representative of the 18-and-older U.S. population, was conducted during the week of May 18 and has a +/- 3% margin of error. 

That last finding seems to contrast rather starkly with a recent Magid survey of a somewhat narrower population, U.S. sports viewers 18 to 64, which found those viewers saying they’re likely to return to less intense, pre-COVID streaming habits once live sports programming becomes available again on traditional TV as well as other platforms. 

So, what happens next?

Originally published on mediapost.com June 10, 2020