Service Businesses Survival Strategies Until Reopening

By Stephanie Burns

Many people are nervous about going out until things resume to normal. A recent study revealed that more than two-thirds of Americans surveyed will actively avoid public places until lockdowns end, but there is a way to still serve your customers if you are a service-based business.

Dr. Lacey Book started a business as a chiropractor with her husband, and today the couple serve as co-owners of several successful businesses worth approximately $4.5M. One of these businesses, Black Diamond Club, helps service-based businesses grow their revenue by learning the essential tools needed to market themselves.

Dr. Book finds that many small business owners are amazing at what they do – like specialized doctors in private practice, a massage therapist who works independently, or hairstylist sculpting the latest haircut. What these service-based business owners lack, is the entrepreneurial skills to grow. Right now, 7.5 million small businesses are at risk of closing their doors due to COVID-19. Additionally, more than 100,000 small businesses have already closed, permanently due to the pandemic. 

Dr. Book shares three strategies she believes will help service-based businesses maintain their customer base until they are able to reopen.

Ideas to share with your clients about how to service their customers during this not-at-all-normal time.

Originally published on forbes.com July 8, 2020