Understanding YouTube Algorithms

By Andrew Hutchinson

YouTube Explains Some Common Algorithm and Video Distribution Queries

YouTube has sought to answer some common questions about how its algorithm works when highlighting certain content to users – and why your video metrics may not always reflect performance.

In a new video on the Creator Insider channel, YouTube product managers Patricia and Rachel focus specifically on the impact of click-through rate (CTR) and average viewer duration (AVD), and how YouTube’s algorithm factors these into video distribution and performance.

Recently, YouTube outlined its coming analytics insights display, which will show creators their average CTR and AVD, helping to provide more insight into how their content is performing.

Learn about the impact of click-through rate (CTR) and average viewer duration (AVD), and how YouTube’s algorithms factor into video distribution and performance.

Originally published on socialmediatoday.com July 4, 2020